Monday, December 18, 2006

Marketing 50 Awards

Advertising Age has announced the 50 biggest marketing successes in 2006. Among the picks are Crocs, Dunkin' Donuts, Fanta, Al Gore's An Inconvenient Truth, Crystal Light on the Go, Scrubbing Bubbles, and Lunesta.

Crocs seem to be showing up everywhere. The first person I knew of who wore them is uber-chef Mario Batali. I think he was wearing them when I first watched Molto Mario back in 1999. He wore - and I believe he still wears - a bright orange pair. I was in the locker room of the YMCA after I worked out the other day, and I noticed several guys wearing them.

Let me say as a man who has done his share of housecleaning: Scrubbing Bubbles is a wonder to behold.

No comments:

Post a Comment