See the comparisons?
Butler University Police Chief Benjamin Hunter described the increasing interest in the Northside campus via Twitter this morning: "Looking forward to a busy week at Butler. Never seen so much media on campus. Go Dawgs!"
Why is Butler a darling of the press? The small private school is making its first appearance in the Final Four and is the first school since UCLA in 1972 to be playing in the Final Four in its hometown.
But there's more: the players are bracing themselves for a week full of "Hoosiers" references. They are piling up.