Yogurt

Is frozen yogurt making a comeback? According to the Dining & Wine section of the New York Times, it is - and people are fighting for it. West Hollywood women in Ugg boots can't get enough of the frozen treat. Pinkberry is the shop of choice - it even has addicts. The folks at Daily Candy were writing about Pinkberry two years ago.

Pinkberry’s original store has drawn the ire of its West Hollywood neighbors after nearly a year of parking dramas and lawns dotted with small paper cups bearing little pink swirls.

The company’s squabbles with the competitors that have sprouted around town have been the subject of fierce debate on Los Angeles food blogs and more than a dozen news articles in the local press. The rivals have plans to expand into Las Vegas and Florida. Meanwhile a company in Korea claims that it was the inspiration for Pinkberry.

Undeterred, Pinkberry has marched on with its own expansion, opening nine new stores in Los Angeles County over the last three months, and three in New York.

I worked at a frozen yogurt shop for two summers during my college years, 1990 and 1991. The Summer of 1990 seemed to be the heyday for yogurt, or at least it was in Dayton, Ohio. We often had lines outside the door, but there was never any violence. We did have a frequent customer who liked to wear bright-colored wigs, her favorite being a curly rainbow-colored one.