The Naked Cowboy stands around Times Square all day playing the guitar in his underwear — but that doesn’t give the maker of M&M’s the right to make fun of him to sell candy, he says. That, says Robert Burck, the man in the tighty-whities — and not much else — is the naked truth behind the $4-million lawsuit he’s filed against Mars, the maker of M&M’s, along with the advertising agency that (un)dressed up a morsel of candy in Naked Cowboy gear for a commercial. On Monday, a New York judge, after reviewing the bare legal facts, ruled that Burck can go ahead with the lawsuit.
Good luck, Cowboy. Pick something appropriate to wear when you go to court. Something that would match your, ahem, legal briefs.